I'm a Designer with 18 years experience in branding, environmental design, digital design, graphic design, human-centered design, typography and photography.
I take a pragmatic and foundational approach to design and life. I try to uncover and design for the user's true need, and I steer clear of decorations and embellishments that lack function. I welcome innovation, but avoid trends.
I strongly believe in the idea of designing for people and people's needs and I also strongly believe that in designing for people a designer, a problem solver, needs to be able to understand the problem that he is trying to solve from a human point of view prior to jumping to solution seeking.