I'm a Designer with 18 years experience in branding, environmental design, interactive design, graphic design, human-centered design, typography and photography.

I take a pragmatic and foundational approach to design and life. I try to uncover and design for the user's true need, and I steer clear of decorations and embellishments that lack function. I welcome innovation, but avoid trends.

I find research, and especially the design thinking methodology, to be an invaluable tool in my work. I strongly believe in the idea of designing for people and people's needs and I also strongly believe that designing for people cannot happen without empathy. A designer, a problem solver, needs to be able to understand the problem that he is trying to solve from a human point of view prior to jumping to solution seeking.